We Are Ready.


Rachael Shayne, Founder & CMO

TL;DR: Rachael likes to grow brands, cultures, and companies.

She is a consumer and B2B brand + culture leader, and general management executive with a proven track record of delivering results and leading in high-change environments. She is passionate about solving for innovation and growth. Rachael has the unicorn-ability to combine vision and problem-solving skills with a greatly empathic approach.

She built her leadership experience in startups, ad agencies, and global corporations and put all of this to the test when she launched her on-demand marketing group, FocusedBrands in 2018. Throughout her career, she has helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, Zayo, Sephora, L’Oréal, REI, Colorado Tourism and more. 

She is a mentor at Techstars Sustainability, Blackstone Entrepreneurs Network, Greenhouse Scholars, and a Board Member Emerita of the University of Colorado Leeds School of Business. 

Our Services »

Our Office —
Boulder, Colorado