Brand & Culture Architect

YOUR OUTSOURCED MARKETING TEAM.
ADD-ON, BOOST UP, FILL IN, FRESH IDEAS.

The FocusedBrands swarm-team has been launching and managing local and global brands for over 15 years per person. So what? Experience delivers smart strategy and execution. Fast.

There is no need for “proprietary processes” and other BS most agencies will pitch. Been there, done that. We have the muscle memory to attack and deliver just about any challenge.

Rachael Shayne @rachaelshayne

Rachael Shayne @rachaelshayne

 

Our core strategy & execution team has worked in and built-up brands and campaigns in real estate, consumer packaged goods, tech, natural foods, beer, cannabis, outdoor sports, makeup, fragrance, and finance. To augment our core team, we hand-pick freelancers as needed based on experience and talent to fit the project. 

The FocusedBrands team has the experience to help you reach your marketing goals. To augment our core team, we hand-pick freelancers as needed based on experience and talent to fit your project. 

You pay for our minds, ideas, and talent and then all hard costs are passed through with no markup.


Branding

Brand Identity

Packaging (secondary & promotional)

Culture Architecture

B2B and B2C marketing strategy and plans

Website

Social Media strategy and management

Influencer Marketing Strategy and Kits

Pitch strategy, ideation, decks

Presentation coaching

Assess and fine tune customer experience (CX)

 
"She is a true leader in cultural development and translating/integrating this into our identity/brand" -- President, Zayo Group

"She is a true leader in cultural development and translating/integrating this into our identity/brand" -- President, Zayo Group

Rachael is an uncommon business leader, with deep experience in brand, marketing communications and culture. She has the ability to create and execute thoughtful strategies to build brand, engage diverse audiences and drive business results." --Principal, SunUp Communications

Rachael is an uncommon business leader, with deep experience in brand, marketing communications and culture. She has the ability to create and execute thoughtful strategies to build brand, engage diverse audiences and drive business results." --Principal, SunUp Communications

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